The jury met on December 12 + 13, 2025 and awarded three main prizes, two new special prizes and five distinctions that are equal in rank.
All photos show:
Left or Above: Original(s)
Right or Below: Plagiarism(s) / Counterfeit(s)
Copyright Photos: „Aktion Plagiarius e.V.“ (www.plagiarius.com)
Exceptions:
Cookie Former: Niederrheinsche Formenfabrik Janssen GmbH
Tsunami-Prize: Plagiarisms photographed individually, "wave" generated with AI (Google Gemini 2.5)
Click here for the photo series of all 10 Prize Winners incl. background information.
Additionally, 2 new Special Prizes and 5 Distinctions (equal in rank) were awarded:
In front Originals: koziol »ideas for friends GmbH, Erbach, Germany
Plagiarisms (in wave): Distribution: Via alibaba.com
Operator: ALIBABA.com Singapore E-Commerce Private Limited, Singapore
Retail: Countless Chinese manufacturers and trade companies
Like a tsunami wave, cheap knock-offs are flooding the successful cutlery sets “KLIKK” and “KLIKK Pocket” from Koziol. The original cutlery sets are compact, robust and manufactured by Koziol in Erbach/Odenwald. The material is dishwasher-safe, food-safe and 100% recyclable. Since its market launch, the cutlery sets have been copied countless times and uncounted imitators and online retailers have been warned. Particularly unreasonable: The platform operator Alibaba.com: After being notified of EU-wide design protection, infringing offers are removed, but they are not actively and automatically prevented by AI. Despite weekly “notice and take-down” of countless plagiarisms by Koziol, retailers are allowed to repeatedly list the same plagiarisms with the same advertising texts and photos without any problems. This shows the lack of interest and of willingness to engage in prevention on the part of Alibaba. The unstable, cheap knockoffs are 80 to 95% below the original price. Whether they comply with European regulations in terms of materials and safety is highly questionable.
Left Original-Shop: GERMENS artfashion Markeking GmbH, Chemnitz, Germany
Right Fake-Shop: www.jeffkelleher.shop / www.noemibishop.shop
Operator: Unable to be determined - Shops deleted after months of operation
A “fake shop” is a completely counterfeit online shop. The operators lure customers with cheap offers, collect money, but do not deliver any goods. Consumers are increasingly falling victim to this scam. The shops are professionally designed and look deceptively real. Recently affected: The Germens shop. GERMENS shirts are known for their high-quality fabrics and unusual designs created by artists. From July to November 2025, two fake shops pretended to be “GERMENS”. Logo, texts and product photos were copied. The products were offered at dumping prices below the manufacturing costs. There was no legal notice, and the cancellation policy was illegal. Typically, there is often a selection of payment methods, but at the end of the order, only payment in advance is possible. Quality seals must be linked to the seal operator. At “verbraucherzentrale.de/fakeshopfinder”, consumers can check suspicious shops – and there are tips on how to recognise fake shops.
Above Originals: ABB AG - Busch-Jaeger, Luedenscheid, Germany
Below Plagiarisms: Handelshaus Klein GmbH, Trostberg, Germany
The “resemblance” to the Busch-Jaeger original is clearly intentional. Not only are the design and technical details of the “Busch-balance SI” series almost identical, but the imitation is also advertised with “The BBwhite switch range, matching Busch-Jäger Balance Si [sic] in Alpine White RAL9010, offers a cost-effective option”. Busch-Jaeger is taking legal action against this. Furthermore, Handelshaus Klein emphasizes in its description of its imitation that “the convex surface allows for unique design accents.” In fact, at least the well-known original manufacturers all have their own unique designs. And anyone looking for a suitable switch range will quickly realise how diverse the selection is and how different the ambience that switches can give to a room can be.
Left Original: Koninklijke Philips N.V., Eindhoven, The Netherlands
Right Plagiarism: KionCare, Zhejiang, PR China
Distribution: Worldwide via TEMU (and others)
Just like toothbrush heads or printer cartridges, replacement razor blades have to be bought every few weeks. They always seem too expensive. This makes such products a target for counterfeiters. A report by the European Anti-Fraud Office shows that quality and safety come at a price: In 2024, over 900,000 counterfeit razor blades that did not meet EU safety standards and therefore posed a risk of injury were seized in the EU alone. Customer reviews of the KionCare plagiarisms are also devastating: “Useless, blunt, cause skin irritation, tear hair, incompatible”. The suppliers of such counterfeits often have neither an imprint nor information on cancellation conditions, etc. Philips protects all its products through registered trademarks, designs and patents, regularly conducts on-site raids and holds (online) counterfeiters worldwide accountable.
Above Originals: koziol »ideas for friends GmbH, Erbach, Germany
Below Plagiarisms: Distribution: NORMA Lebensmittelfilialbetrieb Stiftung & Co. KG, Nuremberg, Germany
Manufacture: Spain
Broken glass does not always bring good luck. For outdoor events, in clubs, on the beach or on a boat, a stylish but more durable glass is preferable. The “CHEERS” champagne glasses from Koziol, made from thermoplastic, are such all-rounders: Extremely durable and virtually unbreakable, 100% recyclable - and the high-quality material insulates 4x better than glass. This also convinced NORMA in 2021. These five printed Koziol champagne glasses were successfully sold for weeks. A renewed offer in 2023 was rejected on the grounds that “the price was not suitable”. An offer in 2025 was not even answered. Instead, there was a surprise: From 8 December 2025, NORMA offered five visually very similar imitations from Spain with exactly the same slogans - for less than a third of the original price: Euro 3.99 for two champagne glasses instead of Euro 6.95 for one champagne glass. However, these were now unstable, made of the cheapest plastic and non-recyclable.
Left Original: Niederrheinische Formenfabrik Janssen GmbH, Krefeld, Germany
Right Plagiarism: TMAK GIDA MAKINELERI A.S., Istanbul, Turkey
Blatant theft of technology and design, the latter poorly concealed by a sheet metal cover. The multi-award-winning cookie former “F450” consists of numerous individual technical components whose functionality, structure and geometry were developed individually by Janssen and are protected by design rights and patents. The Turkish manufacturer TMAK has unabashedly copied more than 25 of these individual technical components, making them visually identical. And although the plagiarised product is still more expensive than the original despite a 24.61% discount, it showed serious shortcomings and functional failures during a live presentation at iba 2025 (international bakery exhibition). More appearance than substance. Appearance can be copied - know-how and experience cannot. Founded in 1872, Janssen successfully combines traditional craftsmanship with modern production: The result are innovative, powerful and durable cookie formers “made in Germany”.
Left Original: PILOT Corporation, Tokyo, Japan
Right Counterfeit: Distribution: Alix Industrial Co., Ltd., Shanghai, PR China
“PILOT FriXion” pens are the original when it comes to erasable rollerball pens, fineliners and highlighters. The innovative FriXion series was developed by renowned Japanese writing instrument manufacturer PILOT Corporation. The pens, which are available in many colours, use unique thermosensitive ink that changes with temperature. Each FriXion pen has an eraser ball that generates heat through friction, such that the ink becomes transparent and mistakes can be easily erased. The best-selling series is protected worldwide by registered trademarks (FriXion), designs and patents. The Alix company is a repeat offender. Pens that infringe PILOT-designs were confiscated at trade fairs in 2020. In the current case, not only the design but also the word and figurative mark “FriXion” was copied - Alix is presenting itself as an authorised dealer, so to speak. The cheaply made counterfeit was confiscated at the “Ambiente 2025” trade fair.
Each year the jury is put together individually with specialists from diverse industries. The following persons formed this years' jury:




